Fox Racing Trademark Infringement Action

Dec 7, 2024

Online Sellers Sued by Fox Racing

Fox Racing is suing online sellers for trademark infringement! At Stockman & Poropat, PLLC, our goal is to get our clients the best available resolution. With Schedule A intellectual property infringement lawsuits like this one, we urge our clients to be careful. About reaching a direct settlement, for example. We’ve come to the rescue for a vast array of e-commerce operators facing the same allegations. Our concern is your concern – our attorneys don’t want to see you take a financial hit or slip into bankruptcy. Certainly not! Having an experienced IP attorney in this case will be an undeniable benefit!

Now, we very briefly mentioned the subject of direct settlements. The relevance of that will become apparent once the Fox Racing lawsuit plays out. Let us explain. With Schedule A trademark lawsuits, brands like Fox Racing often seek a temporary restraining order. It’s also known as an injunction and again, is only temporary. However, even considering the fleeting nature of the restraining order, it will be felt by the Defendants. In effect, the injunction will impose a freeze on sellers’ online marketplace accounts. The money in the accounts will likewise be frozen, so sellers won’t be able to withdraw the funds.

Our firm wants online sellers being sued by Fox Racing to know that a direct settlement could leave them with a mere slice of the money in their accounts. Generally, reports show that sellers who pursue direct settlements with Plaintiffs in these cases settle for 60% of the total amount in their accounts. And what happens to the remainder of the money? It’s awarded to the Plaintiff. Similarly, if any Defendant doesn’t respond to the lawsuit? By ignoring it or otherwise, the total amount of money in the accounts will be awarded to Fox Racing. Not only that, those online sellers who fail to respond might also get hit with a Default Judgment! Responding and retaining an attorney will both improve your outcome opportunities.

Indeed, while the named sellers may be feeling the squeeze of the temporary restraining order, settling with Fox Racing without a lawyer might not work out in the seller’s favor. And that’s not what our team wants to see happen! Rather, we want the affected sellers to get back to finding success online! We also absolutely understand how frustrating and stressful this type of lawsuit can be for e-commerce operators. So while our team will assist with everything related to the legal side of the situation, we’ll also provide you with an unmatched level of service to make the process as painless as it can be!

Why Are Online Sellers Being Sued by Fox Racing?

Why is Fox Racing even suing online sellers in the first place? They’ve determined that the Defendants sold unauthorized, counterfeit versions of their products to consumers. This alleged unlawful activity supposedly took place on multiple online selling platforms. Per Fox Racing, the sellers’ actions resulted in damage to the brand, both reputationally and financially. It’s the Plaintiff’s belief that a temporary injunction is required. to put a stop to the counterfeiting. And, whether true or not, accurate or not, the restraining order will still affect sellers’ operation! That’s why retaining the right attorney, with specific e-commerce experience, is so darn important.

To reiterate, the Defendants should make their e-commerce business safe against a Default Judgment by simply responding. We don’t want to see any of the named sellers lose all of the money in their accounts due to the absence of a response! The Fox Racing lawsuit is definitely legitimate and real, even though the allegations may or may not apply to your business practices. And, to gain the most detailed insight into the Plaintiff’s allegations, we can look to the legal complaint, which is downloadable at the bottom of this page.

Fox Racing Trademark Infringment Allegations

A selection of the Fox Racing trademark infringement allegations reads as follows:

Defendants concurrently employ and benefit from substantially advertising and marketing strategies. For example, Defendants facilitate sales by designing the e-commerce stores operating under the Seller Aliases so that they appear to unknowing consumers to be authorized online retailers, outlet stores, or wholesalers. E-commerce stores operating under the Seller Aliases appear sophisticated and accept payment in U.S. dollars and/or funds from U.S. bank accounts via credit cards, Alipay, Amazon Pay, and/or PayPal.

E-commerce stores operating under the Seller Aliases often include content and images that make it very difficult for consumers to distinguish such stores from an authorized retailer. Plaintiff has not licensed or authorized Defendants to use any of the FOX Racing Trademarks, and none of the Defendants are authorized retailers of genuine Fox Racing Products.

Defendants are working to knowingly and willfully import, distribute, offer for sale, and sell Counterfeit Fox Racing Products in the same transaction, occurrence, or series of transactions or occurrences. [The sellers], without any authorization or license from Plaintiff, have knowingly and willfully used and continue to use the FOX RACING Trademarks in connection with the advertisement, distribution, offering for sale, and sale of Counterfeit Fox Racing Products into the United States and Illinois over the Internet.

Contact our team at Stockman & Poropat, PLLC today for a free initial consultation!

Download the legal complaint below:

Up next we will be discussing the newest Eagles trademark infringement lawsuit.

We're Here To Help!


Contact us today for a free consultation, let us light the way to a resolution!

Check out our full blog!

Did you enjoy this story? Leave a comment below and check out our other articles!

Amazon Request Payment Button: What Sellers Need to Know About DD+7

Amazon Request Payment Button: Understanding DD+7 for Sellers The Amazon Request Payment Button is appearing for more sellers as Amazon expands access to manual payout controls under its DD+7 reserve framework. The feature itself is not entirely new. However, its...

Mattel Schedule A Lawsuit Filed Against Online Sellers

Mattel Schedule A Lawsuit Filed Against Online Sellers The Mattel Schedule A lawsuit filed on April 14, 2026, in Case No. 1:26-cv-04164, adds another major brand name to the growing list of companies pursuing aggressive trademark enforcement against online sellers....

Bronny James Trademark Denial: Why USPTO Rejected B9

Bronny James Trademark Denial: Inside the USPTO Rejection of the B9 Logo Bronny James trademark denial has become one of the most talked-about branding stories in the sports business this month, and for good reason. Nike’s attempt to register Bronny James’ stylized B9...

Milwaukee Trademark Lawsuit Targets Online Sellers

Milwaukee Trademark Lawsuit Targets Online Sellers in New SDNY Filing Milwaukee Electric Tool Corporation has filed a new Milwaukee trademark lawsuit in the Southern District of New York. The case was filed on April 2, 2026, under Case No. 1:26-cv-02721-LAP. This...

Amazon Fuel Surcharge 2026: What Sellers Should Know

Amazon Fuel Surcharge 2026: What It Means for Sellers Amazon has introduced a new fuel and logistics-related surcharge that will affect sellers using Fulfillment by Amazon (FBA). This Amazon fuel surcharge 2026 may appear incremental, but it reflects a broader shift...

Toho TRO Lawsuit Targets Online Sellers

Toho TRO Lawsuit Targets Online Sellers in New York The Toho TRO lawsuit targets online sellers in the Southern District of New York. On March 20, 2026, Toho filed this action under Case No. 1:26-cv-02303. The company relies on a temporary restraining order (TRO) to...

Taylor Swift Trademark Case: Reverse Confusion Explained

Taylor Swift Trademark Case: When Big Brands Overwhelm Smaller Marks You build your brand the right way. You invest years into your name, your audience, and your identity. You secure a federal trademark. Then a global superstar enters the market with a nearly...

New York Takes on Loot Boxes: Are They Illegal Gambling?

New York Targets Video Game “Loot Boxes” as Illegal Gambling The question of whether loot box gambling under New York laws applies to modern video games is now front and center. The New York State Attorney General’s Office has filed a lawsuit against Valve...

Katy Perry Trademark Dispute Breakdown

Katy Perry Trademark Dispute Comes to an End The Katy Perry trademark dispute has officially come to a close after more than 15 years of litigation, with the High Court of Australia ruling in favor of Australian fashion designer Katie Perry. The decision allows the...

Tendernism Trademark: A Lesson in Brand Protection

The Tendernism Trademark Story: A Lesson in Protecting the Brand People Associate With You The Tendernism trademark story is a clear example of how quickly a viral phrase can evolve into something much more valuable. In the age of social media, a single phrase can...

Let's work together

Please don’t hesitate to reach out to our team. We’re happy to answer any question you may have, whether big or small. Our team is dedicated to guiding you to a resolution to your issue.

Don’t hesitate!

Click Here