Should I Open a Walmart Seller Account? | The Benefits of Selling on Walmart

E-commerce sellers who have experienced any measure of success on Amazon may want to consider expanding their operation. Why take the initiative to diversify your business? Why start selling on Walmart? To make more money! That’s generally the goal of any business owner and selling on both Amazon and Walmart can put you on the fast track to meeting your financial goals. Relying on Amazon alone as your platform for sales is perfectly fine. Many people have been selling there for years and have found incredible success. Whether you’ve already raked in millions or are just getting started, diversification and opening up a Walmart seller account could make your business even greater! 

What’s the biggest factor in deciding to expand and diversify? Risk. Ever heard the expression “Don’t put all your eggs in one basket?” That’s the idea here. If you are 100% relying on Amazon, you increase the risk factor. What does that mean exactly? For example, if there is any kind of market instability or policy change that affects your Amazon account, that’s probably going to impact your ability to sell as many products as you can. In other words, using Amazon alone can cost you money. You should seriously read up on the benefits of diversification. Due to outsourcing, implementation of bots, and the frequency of account shut downs, Amazon may not be the platform it once was. Now, that doesn’t equate to sellers choosing to leave Amazon in the dust. Rather, you’ll just want to investigate how putting your eggs in multiple baskets, so to speak, can reduce your risk and increase your profits. Yippee!

The Walmart Consumer Base Will Trust Your Products

Let’s talk about the consumer base that’s available to sellers on Walmart.com. As you might expect, Walmart.com draws shoppers in the millions! If you’re looking to sell products to consumers in the United States, Walmart is the way to go. American consumers know and trust Walmart. As a result, Amazon sellers can engage this consumer base and expand their reach. Interestingly, and somewhat unlike Amazon, the Walmart consumer exists online and offline. Sellers who plan to sell their goods at Walmart stores can pave the way to making that happen by selling online first. 

Competition is another detail that comes into play. Walmart.com is a less competitive field! That is, when compared to the competition that comprises the seller base on Amazon. With a less competitive seller base, businesses can distinguish themselves, achieve a robust level of visibility, and ultimately boost their sales! Obtaining the approval to act as a Walmart.com vendor is not as easy as it is on Amazon. This more rigorous process, though, diminishes the amount of counterfeit! The type of companies that operate only as purveyors of unauthorized goods are not as rampant on Walmart.com. 

Boost Sales by Expanding to Walmart.com

The reputation that Walmart has is also unmatched! Consumers trust Walmart. They know the brand, they drive to the store, they buy just about every product they need from tools to groceries, and return again and again. The digital space attracts more and more people every year. Online retailers are no different! The trust that Walmart has established with its physical locations extends to their online store. Selling products on Walmart.com, therefore, allows e-commerce sellers to gain the trust of that consumer base. Listings on Walmart.com are also more easily searchable on Google. This, of course, also boosts sales. 

Curious about the fulfillment options available on Walmart.com? Similar to Amazon, Walmart gives sellers the option to fulfill orders independently and they have Walmart Fulfillment Services (WFS). There are attractive branding opportunities on Walmart, too! Just like Amazon’s Brand Registry, Walmart.com allows sellers to use their Brand Portal, which allows sellers to protect and manage their intellectual property rights. That’s crucial! In terms of demographics, sellers can also benefit from using Walmart.com. The Walmart shopper is largely someone seeking to purchase goods for everyday use. Anyone who already sells products on Amazon that would appeal to the Walmart shopper can find success. 

Diversification: Why Selling on Amazon and Walmart Can Increase Profits

Online sellers can definitely benefit from diversifying and selling on both Amazon and Walmart! By using two platforms as opposed to just one, e-commerce operators can take advantage of the multiple avenues for sales, thereby increasing profits. Your aim is to reach as many consumers as possible – listing on Amazon and Walmart can bring you closer toward this goal. Sellers face a bunch of risks when offering goods online. Utilizing Amazon and Walmart together reduces those risks, and equips businesses with the tools and resources to deal with any marketplace volatility. 

Our team at Stockman & Poropat, PLLC is extremely knowledgeable about the e-commerce space. If you have any questions or issues regarding your online selling operation, contact us for a free consultation! We can help you navigate through situations related to infringement, counterfeit, cease and desist letters, and more. 

If you found this article informative, check out our other posts on Amazon Restricted Products and Walmart Seller Account Suspension.