Selling on Amazon Canada | A Potential Path for Major Growth
Are you an Amazon seller seeking to reach the widest possible customer base? If we had to guess, the answer would be yes! It goes without saying, having access to more and more markets is the way to expand and maximize your earnings as an Amazon seller. Have you ever considered selling to consumers in Canada? Let’s jump into a discussion of why you should sell in this huge North American market, if you aren’t already.
It is noteworthy that Amazon is heavily investing in building out its fulfillment network in Canada. Those special folks who are Prime members are also gaining access to a larger product and service portfolio. An attractive prospect, indeed. Maybe it will come as no surprise, given Amazon’s reputation, but the company is further accelerating its hiring and logistics network. As we have seen especially in the United States, these Amazon expansion efforts are certainly impacting the economy in Canada.
Online Shopping in Canada is More Popular Than Ever
Consumers in the US are huge fans of the Amazon platform. The convenience, the prices, and the simplicity of ordering goods straight to your front door is something nearly everyone can get behind, at some point. Canadians are not that different from Americans, in this way, even though they may have different opinions regarding hockey. The growth of online shopping in Canada is undeniable and Amazon is their go-to online retail destination. If you’ve ever looked at a map, you know that Canada is a pretty big place. Factor in that the population is increasing and that their economy is performing well and what do you get? One of the most robust consumer bases in the entire world! If that doesn’t appeal to your Amazon seller senses, nothing will!
The stability and predictability of the Canadian market makes it ripe for all sorts of investment. Any business interested in sustainable, long-term growth and financial success ought to view Canada as an incredible opportunity. So far as Amazon Canada is concerned, there are a few reasons why it is growing in that country at an exponential rate. Let’s take a gander at those reasons so that you can have the right context for making your next great business decision.
Perhaps it is redundant (we might say so), but Amazon is glaringly user-friendly. The website, payment and shipping options, and overall ease of use and navigation provide Canadian customers with a great retail experience. Amazon Canada is also always leaning into more product variation, such as clothing, groceries, gadgets, and nearly everything anyone has ever made on the planet, ever. The all-encompassing nature of the shopping experience is very enticing. Due to the investment efforts we mentioned earlier, Amazon Canada is achieving faster shipping all the time, as well as lower costs. All in all, Canadians are increasingly trusting of the Amazon platform, because of the user-friendliness, ease of shipping and returns, and the diversification of the products available to consumers.
Why Amazon Sellers Should Sell in Canada
To the Amazon sellers reading this – if the information we’ve provided hasn’t convinced you to get your offerings into Canada, maybe these additional reasons will! For those sellers already engaging with the Amazon Canada consumer base, job well done!
Small businesses can greatly benefit from using Amazon, in terms of growth. The company’s marketplace assists business owners and entrepreneurs by handling sales and delivery. Meanwhile, sellers can focus on gaining more customers and improving their product listings. With low startup costs providing accessibility, and a built-in customer base and support system, there are few reasons why a retail business wouldn’t use Amazon. People buy products online. The digital economy is growing nearly everywhere around the world. Canada is no different!
What about fulfillment centers? Amazon Canada is building and staffing more fulfillment centers throughout the country. By positioning these hubs across the nation, Amazon is working to make sure delivery times are steadily improved. The value of the Amazon brand is largely inherent in the speed of their delivery. And, how about jobs? People can’t buy things if they don’t have money. Amazon is employing thousands of Canadian folks at nearly 20 fulfillment centers that are already in operation. That means, just like in the US, the Canadian job market is most certainly being impacted by Amazon’s presence and expansion.
Amazon Prime is Drawing in Canadian Consumers
Amazon Prime and its associated benefits are also pulling in more Canadian consumers daily. Existing customers and new ones are subscribing to the Prime service to gain access to all sorts of perks. What about for sellers?! Ah, yes, Prime works out great for sellers, too. If you are already an Amazon seller, you may know this, but Amazon Prime is superb because of the Fulfillment by Amazon (FBA) program. As we detailed in our previous article, Amazon Seller, FBA gives sellers the option to permit Amazon to pack and ship orders, manage customer service, and take care of returns. With Amazon Prime, sellers can offer free two-day shipping on FBA products, as well as other services to streamline your workflow and retain and attract more customers.
Additional Benefits of Amazon Canada
Amazon Web Services (AWS) data centers are populating in many regions of Canada, too. This cloud-based infrastructure provides businesses with an amazing opportunity to scale their operations. AWS is reliable, affordable, secure, and innovative. Along the same lines, Amazon Canada is creating an enormous amount of business opportunity with their targeting advertising options, the Amazon Fresh grocery delivery service, and their overall advancements in logistics. We would also like to note that Amazon has several initiatives in Canada regarding sustainability. Boxes that need not be opened with any frustration, called “frustration-free packaging,” are made with 100% recyclable packing materials – as just on example.
All in all, there is a long list of very persuasive reasons why businesses may benefit from expanding their operation into the Amazon Canada market! If you are an online seller who has yet to tap into this robust consumer base that is on a path of rapid growth, consider expanding into the land of the maple leaf today!
Up next we will be discussing How and When to File a DMCA Counter Notice on Amazon.
