Taylor Swift Trademark Case: Reverse Confusion Explained
Taylor Swift Trademark Case: When Big Brands Overwhelm Smaller Marks You build your brand the right way. You invest years into your name, your audience, and your identity. You secure a federal trademark. Then a global superstar enters the market with a nearly...
New York Takes on Loot Boxes: Are They Illegal Gambling?
New York Targets Video Game “Loot Boxes” as Illegal Gambling The question of whether loot box gambling under New York laws applies to modern video games is now front and center. The New York State Attorney General’s Office has filed a lawsuit against Valve...
Katy Perry Trademark Dispute Breakdown
Katy Perry Trademark Dispute Comes to an End The Katy Perry trademark dispute has officially come to a close after more than 15 years of litigation, with the High Court of Australia ruling in favor of Australian fashion designer Katie Perry. The decision allows the...
Tendernism Trademark: A Lesson in Brand Protection
The Tendernism Trademark Story: A Lesson in Protecting the Brand People Associate With You The Tendernism trademark story is a clear example of how quickly a viral phrase can evolve into something much more valuable. In the age of social media, a single phrase can...
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