Common Law Trademark Rights | Scope of Protection and Limitations
What Are Common Law Trademark Rights? Many folks wonder if they need to trademark their logo, business name, product, or tagline. Is it actually necessary? Or, do you already have some form of protection without registering your trademark? The question of whether to...
How to Trademark a Phrase | Protecting Yourself From Infringement
How to Trademark a Phrase As a business owner, you may wish to establish your product or service as distinct from the competition. When your offerings are unique, customers are more likely to land on your page or store and make a purchase. What’s the best way to make...
How to Trademark a Book Title | The Weird and Funny Truth
How to Trademark a Book Title Human beings have been writing books for thousands of years. The desire to create a great story will probably never cease. Because, as Joan Didion said, “We tell ourselves stories in order to live.” It’s an essential, timeless aspect of...
Trade Dress Infringement | Knowing the Difference Between Trademark & Trade Dress
Trade Dress Infringement What is the difference between trademark and trade dress? Trademark protects the product or service itself. Whereas, trade dress protects the way a good is dressed or packaged on the market. It can also protect the decor or atmosphere of a...
Trademark Portfolio Management | Trademarks & Branding Define the Core Value of a Company
Trademark Portfolio Management Arguably, trademarks and branding assets define the core value of a company. If you have or wish to have several trademarks, you may want to work with a law firm that offers trademark portfolio management services. What is trademark...
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