Online Sellers Sued | Frida Trademark Infringement Case

Frida, a company leader in the pregnancy, breastfeeding, and birth industries, is suing online sellers for trademark infringement. What does Frida claim e-commerce sellers did? The allegations of infringement are based on the belief that the Defendants sold counterfeit goods. Not only that, the Plaintiff asserts that the named sellers intentionally sold infringing products. Now, the counterfeit claims don’t automatically represent the real-life actions of the sellers. The level of a seller’s responsibility is to be determined. That’s why hiring an intellectual property attorney can be immensely helpful! 

Frida claims that the trademarks of certain products were infringed on. These products include Nosefrida, Skinsoother, Flakefixer, and Fussbusters. Allegedly, the sellers sold these counterfeit goods on platforms like Amazon, TEmu, DHgate, Etsy, and Walmart, among others. In short, the Plaintiff believes that the e-commerce operators worked as a network. As such, so Frida says, the Defendants have infringed on their marks and evaded enforcement. 

What Frida Says Online Sellers Did…

Here follows several excerpted sections of the Frida lawsuit legal complaint: 

Many Defendants also deceive unknowing consumers by using the FRIDA Trademarks without authorization within the content, text, and/or meta tags of their e-commerce stores to attract various search engines crawling the Internet looking for websites relevant to consumer searches for Frida Products. Other e-commerce stores operating under the Seller Aliases omit using FRIDA Trademarks in the item title to evade enforcement efforts while using strategic item titles and descriptions that will trigger their listings when consumers are searching for Frida Products. 

[Sellers] are working in active concert to knowingly and willfully manufacture, import, distribute, offer for sale, and sell Counterfeit Products in the same transaction, occurrence, or series of transactions or occurrences. Defendants, without any authorization or license from Plaintiff, have jointly and severally, knowingly and willfully used and continue to use the FRIDA Trademarks in connection with the advertisement, distribution, offering for sale, and sale of Counterfeit Products into the United States and Illinois over the Internet. 

Defendants’ unauthorized use of the FRIDA Trademarks in connection with the advertising, distribution, offering for sale, and sale of Counterfeit Products, including the sale of Counterfeit Products into the United States, including Illinois, is likely to cause and has caused confusion, mistake, and deception by and among consumers and is irreparably harming Plaintiff. 

Don’t Be Scared, Hire an Attorney!

Concerning infringement lawsuits, sometimes sellers are scared! The allegations sound extremely serious, and they are. However, any worry you may have can be funneled into one action. Hiring an intellectual property attorney! The investment in legal services at this juncture will ultimately save you and your business money. Any concerns that you might have, we can discuss them and strategize based on that information. The lack of action on sellers’ part can be a detriment in trademark infringement lawsuits. When you work with one of our attorneys, there’s little reason to fear or worry. 

As mentioned, the federal Frida trademark infringement lawsuit is serious. You’ll want to respond to the lawsuit! If any seller chooses to pretend the suit will disappear on its own, that could be a big mistake. Dodge the possibility of a Default Judgment by responding. The alternative, when a Default Judgment is issued, could cost you more money. And if you’re not confident that you can draft the response yourself, we can work with you on that, too! 

In Schedule A trademark lawsuits, settlements are a relevant subject. We strongly suggest sellers utilize the services of an intellectual property attorney. A lawyer can negotiate in an expert manner, relying on their vast experience, getting you a better settlement. Are direct settlements between the Plaintiff and a Defendant possible? Yes, sellers can work out settlements with Frida, without an attorney. Most of these direct settlements provide sellers with around 60% of their own money. So you may want to deeply consider your options! 

The Reality of a Restraining Order | Frida Counterfeit Lawsuit

Sellers are going to experience the effects of a temporary restraining order as a result of the Frida lawsuit. The pressure to find a quick resolution may be felt by some of the Defendants. That’s because the TRO will freeze any and all money in your seller account. And that’s why we don’t want you to take a subpar settlement! We believe that you deserve to maintain the integrity of your e-commerce business. To stress this point even further, this is why you shouldn’t just ignore the Frida lawsuit. You could end up giving the Plaintiff all of your frozen money! 

Having an intellectual property attorney on your side may be very beneficial when navigating the Frida lawsuit. Trademark infringement suits like this shouldn’t be avoided or overlooked. The situation is real and will affect your online business. Our intellectual property attorneys have helped all sorts of e-commerce sellers around the world! Let us get to work for you. 

Contact our team at Stockman & Poropat, PLLC today for a free consultation! 

Download the legal complaint below:

Up next we will be discussing the latest Toyota Trademark Infringement Lawsuit.