Harley-Davidson Infringement Lawsuit

Jun 1, 2023

Harley-Davidson Infringement Lawsuit. If your e-commerce business has sold Harley-Davidson products, the following information about Case No. 23-cv-02637 may be pertinent to you. 

As a matter of fact, the motorcycle brand Harley-Davidson is seeking injunctive and monetary relief in response to an alleged counterfeiting operation. In the event that you are a named Defendant in the case, the function of your business is at stake. First thing, we expect your online account(s) are at an unwanted standstill due to a Temporary Restraining Order (TRO). To use a metaphor, if your business were a ship, you might say it is traveling through rough seas. Know that our firm is here with a rescue boat to provide you with necessary help and mitigate this emergency on your behalf.   

Harley-Davidson Trademark Infringement: Case No. 23-cv-02637  

Upon receipt of the notice describing the lawsuit, you may have asked yourself “What have I done wrong?” 

First off, we would like to emphasize that Harley-Davidson is making a claim. Another way to say that is, mere allegations have been put forth in the complaint. You have not been found guilty of any unlawful conduct. It may be a good idea to take a deep breath and soak in the reality that this is happening. But it is not the end of the world. In so many ways, this is just becoming more and more a part of operating an e-commerce business. And, there are plenty of legal avenues to go down to fix the disruption this has caused to your business. 

Harley-Davidson Claims E-Commerce Counterfeiting

Harley-Davidson trademark infringement suit. Like we have seen with a large number of other cases in the same vein, Harley-Davidson’s counterfeit claim specifies fault with the e-commerce platforms you have sold various products on. Among them, “Amazon, eBay, AliExpress, Alibaba, Wish.com, Walmart, Etsy, Temu, and DHgate.” 

The brand’s main objection is that these e-commerce platforms “do not adequately subject new sellers to verification and confirmation of their identities.” What follows that argument, as we have seen many times before, is that the deficient verification methods, per the suit, give sellers the wherewithal to establish “multiple virtual storefronts.” All in all, Harley-Davidson is attempting to show with this lawsuit that you are deliberately manipulating various e-commerce sites so as to sell counterfeit goods, which you know are fake, to consumers in the United States. 

Why Am I Being Accused of Infringement? 

One of the best actions you can take is to RESPOND. If you are intent on finding a solution to the Temporary Restraining Order (TRO), you have to provide a timely response to the notice. No response could mean a Default Judgment. If it comes to that, you are more or less admitting guilt in the eyes of the court. So we recommend you respond! “How do I provide an appropriate response to the court”? Our firm can step in to evaluate your exact needs and craft a response relevant to the details of your business operation. This path is the one to take if you are trying to unfreeze your account(s) and shake off the TRO. 

Harley-Davidson Infringement Lawsuit

Harley-Davidson Infringement Lawsuit. Truthful or not, it is a good idea to fully comprehend what the claims against you are. One of the claims is, “Defendants facilitate sales by designing the e-commerce stores operating under the Seller Aliases so that they appear to unknowing consumers to be authorized online retailers, outlet stores, or wholesalers.” According to the brand, you are not an “authorized retailer[] of genuine Harley-Davidson Products.” 

As an extension of that claim, the lawsuit states you are “providing false, misleading and/or incomplete information to e-commerce platforms to prevent discovery of [your] true identies and the scope of [your] e-commerce operation.” This is an important aspect of the case to understand. Your alleged sale of counterfeit Harley-Davidson products is being lumped into the actions of other sellers. Thus, implicating you in a ring of collective infringement. 

In like fashion, the brand alleges you use chat rooms and sites like QQ.com, sellerdefense.cn, kaidianyo.com, and kuajingvs.com to develop and hone these counterfeit tactics. Not to mention they also say you and the Defendants rely on off-shore bank accounts as a way to “avoid payment of any monetary judgment awarded to Harley-Davidson.” 

Obtaining Legal Counsel

Choose us as your legal counsel. We are extremely confident we can get to the bottom of what has factually been happening with your e-commerce account(s). With the truth in hand, we may then develop a strategy for your individual situation. 

Stockman & Poropat, PLLC is an unmatched leader in the field of intellectual property law. We are uniquely knowledgeable and experienced when it comes to creatively solving infringement situations just like the one affecting your business. Let us put our passion for IP law to work for you. Contact us! Let’s discuss the details, the consultation is free! 

We trust this content was useful! See below for a link to the complaint itself ?‍⚖️ Up next we will be discussing the Poppy Playtime Copyright Lawsuit.

We're Here To Help!


Contact us today for a free consultation, let us light the way to a resolution!

Check out our full blog!

Did you enjoy this story? Leave a comment below and check out our other articles!

Amazon Request Payment Button: What Sellers Need to Know About DD+7

Amazon Request Payment Button: Understanding DD+7 for Sellers The Amazon Request Payment Button is appearing for more sellers as Amazon expands access to manual payout controls under its DD+7 reserve framework. The feature itself is not entirely new. However, its...

Mattel Schedule A Lawsuit Filed Against Online Sellers

Mattel Schedule A Lawsuit Filed Against Online Sellers The Mattel Schedule A lawsuit filed on April 14, 2026, in Case No. 1:26-cv-04164, adds another major brand name to the growing list of companies pursuing aggressive trademark enforcement against online sellers....

Bronny James Trademark Denial: Why USPTO Rejected B9

Bronny James Trademark Denial: Inside the USPTO Rejection of the B9 Logo Bronny James trademark denial has become one of the most talked-about branding stories in the sports business this month, and for good reason. Nike’s attempt to register Bronny James’ stylized B9...

Milwaukee Trademark Lawsuit Targets Online Sellers

Milwaukee Trademark Lawsuit Targets Online Sellers in New SDNY Filing Milwaukee Electric Tool Corporation has filed a new Milwaukee trademark lawsuit in the Southern District of New York. The case was filed on April 2, 2026, under Case No. 1:26-cv-02721-LAP. This...

Amazon Fuel Surcharge 2026: What Sellers Should Know

Amazon Fuel Surcharge 2026: What It Means for Sellers Amazon has introduced a new fuel and logistics-related surcharge that will affect sellers using Fulfillment by Amazon (FBA). This Amazon fuel surcharge 2026 may appear incremental, but it reflects a broader shift...

Toho TRO Lawsuit Targets Online Sellers

Toho TRO Lawsuit Targets Online Sellers in New York The Toho TRO lawsuit targets online sellers in the Southern District of New York. On March 20, 2026, Toho filed this action under Case No. 1:26-cv-02303. The company relies on a temporary restraining order (TRO) to...

Taylor Swift Trademark Case: Reverse Confusion Explained

Taylor Swift Trademark Case: When Big Brands Overwhelm Smaller Marks You build your brand the right way. You invest years into your name, your audience, and your identity. You secure a federal trademark. Then a global superstar enters the market with a nearly...

New York Takes on Loot Boxes: Are They Illegal Gambling?

New York Targets Video Game “Loot Boxes” as Illegal Gambling The question of whether loot box gambling under New York laws applies to modern video games is now front and center. The New York State Attorney General’s Office has filed a lawsuit against Valve...

Katy Perry Trademark Dispute Breakdown

Katy Perry Trademark Dispute Comes to an End The Katy Perry trademark dispute has officially come to a close after more than 15 years of litigation, with the High Court of Australia ruling in favor of Australian fashion designer Katie Perry. The decision allows the...

Tendernism Trademark: A Lesson in Brand Protection

The Tendernism Trademark Story: A Lesson in Protecting the Brand People Associate With You The Tendernism trademark story is a clear example of how quickly a viral phrase can evolve into something much more valuable. In the age of social media, a single phrase can...

Let's work together

Please don’t hesitate to reach out to our team. We’re happy to answer any question you may have, whether big or small. Our team is dedicated to guiding you to a resolution to your issue.

Don’t hesitate!

Click Here