Merch Traffic Lawsuit | Harry Styles Trademark Infringement Action

Are you worried because you’ve been notified Merch Traffic is suing your e-commerce business for trademark infringement? Stockman & Poropat, PLLC is here to address your concerns! Our incredible team has helped online sellers throughout the world get their businesses back on track. And, yes, we do understand how crushing a blow it can be when a multi-million or billion dollar brand has filed a lawsuit against you. Which is why at our firm you, the client, are our top priority – to prove it, we offer an initial consultation for free! 

Any seller identified as a Defendant in this latest Merch Traffic trademark infringement lawsuit should respond. The Plaintiff has noted several allegations regarding counterfeit sales of Harry Styles products. Though none of the allegations have been proven, as of yet, the claims themselves will still affect the Defendants. Overall, Merch Traffic alleges that the list of sellers being sued in this case have established a network. It’s with this network that the sellers have offered unauthorized Harry Styles products online, per the Plaintiff. Because of these claims of counterfeit, sellers must respond to avoid a Default Judgment. 

Be Sure to Respond to the Harry Styles Trademark Action!

Some sellers may receive notice that Merch Traffic has filed a lawsuit against them and choose not to act. That could be a regrettable approach to this situation. We wish to emphasize that the Harry Styles trademark action is legitimate and not a legal matter to ignore. And if a response isn’t provided by a Defendant, as we mentioned they may be hit with a Default Judgment. That could lead to a given seller having to pay more money and likely not getting the chance to have the decision overturned. Have questions about what the Harry Styles intellectual property infringement suit means for you? Not sure what the response to the court should contain? Just reach out to us at Stockman & Poropat, PLLC. 

See, the details of each Defendant’s e-commerce operation are unique and particular to them. So what’s true or applicable for one, in terms of legal solutions, may or may not be for another. Our team can work directly with you to dive into those details. Crucially, we’ll develop a legal strategy that is based on your individual, specific business needs. We’ll try to address why you’re being named in the Harry Styles lawsuit and figure out how to move forward. From consultation, to strategy, to implementation, and resolution – Stockman & Poropat, PLLC will be by your side the entire way! 

What Merch Traffic Alleges Online Sellers Did…

To further illuminate what the latest Harry Styles trademark infringement lawsuit entails, we’ll include the following language below. This text has been taken explicitly from the legal complaint associated with the case. Anyone who wishes to read the legal complaint in full may do so by downloading the document at the bottom of this post: 

This is a trademark infringement action against Defendants based on their unauthorized use in commerce of counterfeit imitations of the federally registered HARRY STYLES Trademarks in connection with the sale, offering for sale, distribution, and/or advertising of infringing goods. The HARRY STYLES Trademarks are highly distinctive marks. Consumers have come to expect the highest quality from products sold or marketed under the HARRY STYLES Trademarks. 

Defendants’ unauthorized use of the HARRY STYLES Trademarks in connection with the advertising, distribution, offering for sale, and sale of Counterfeit Products, including the sale of Counterfeit Products into the United States, including Illinois, is likely to cause and has caused confusion, mistake, and deception by and among consumers and is irreparably harming Plaintiff. 

By using the HARRY STYLES Trademarks in connection with the sale of Counterfeit Products, Defendants create a false designation of origin and a misleading representation of fact as to the origin and sponsorship of the Counterfeit Products. 

Defendants’ false designation of origin and misrepresentation of fact as to the origin and/or sponsorship of the Counterfeit Products to the general public involves the use of counterfeit marks and is a willful violation of Section 43 of the Lanham Act, 15 U.S.C. § 1125. 

Defendants Will Benefit From Retaining an Intellectual Property Attorney

The benefits you’ll get from retaining an intellectual property attorney will become clear quite quickly. Among them, you won’t have to rely on your ability to negotiate with the Plaintiff. That may not be the most friendly option, as direct settlements with brands like Merch Traffic don’t usually favor Defendants. Which is to say, the average settlement percentage in Schedule A infringement cases is 60%. Alright, you may be wondering, 60% of what? The money in your online seller accounts! 

As this trademark lawsuit progresses, the court will approve of a temporary restraining order, which will freeze the Defendants’ accounts. Most of the time, these temporary injunctions impose a freeze on money earned from selling the Plaintiff’s products. But, it may not be limited to that alone. Having a restraining order on your seller account can really trip up an e-commerce operation – you rely on those funds to carry out your business. Sellers sometimes want to take a quick and easy route by directly settling with the Plaintiff, but they can lose money doing so. That’s why, if you’re interested in ensuring your business is actually protected and want to resolve this matter, you’ll want to speak with an attorney! 

Contact our team at Stockman & Poropat, PLLC today for a free initial consultation! 

Download the legal complaint below:

Up next we will be discussing the newest March 2025 Nike Trademark Infringement Action.