The well-established, groundbreaking American video game company Atari has filed a lawsuit claiming trademark infringement! Atari has filed this suit due to what they state has been large-scale sales of counterfeit products. The Plaintiff alleges that a group of e-commerce sellers, listed on the lawsuit’s Schedule A, worked in connection with each other. That is to say, Atari’s allegations, in part, say that the sellers have communicated so as to streamline their counterfeit aims.
Even if you only know the most basic inkling about video games, you probably have heard the brand name Atari. The famous reputation that Atari has gained from the 20th Century into the 21st means that goods branded with the name are valuable. Consumers are attracted to products branded with Atari. It’s the value of the trademark itself that the Plaintiff is suing sellers over. Atari alleges that the actions of the collective Defendants have hurt their brand’s reputation. And, to put a stop to what the Plaintiff believes has been an erosion of their intellectual property, they’ve gone forward with the lawsuit.
How to Act Once You Find Out Atari is Suing You
How should the Defendants act once they’ve been made aware of the Atari lawsuit? One of the most strategic actions a seller can take after receiving notice they’re getting sued? Consult with an intellectual property attorney!
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