Oakley, Ray-Ban, and Costa Del Mar Trademark Action

Feb 23, 2025

Luxottica Group Sues Online Sellers | Oakley, Ray-Ban, and Costa Del Mar Infringement Lawsuit

Yet again, we’re talking about a trademark infringement lawsuit filed in federal court! This Schedule A trademark action was filed by the company Luxottica Group. Why is Luxottica Group suing online sellers for intellectual property infringement? Because the Plaintiff believes that a group of e-commerce operators have worked as a collective to sell counterfeit goods!

It’s really important that any seller named as a Defendant in the Oakley, Ray-Ban, and Costa Del Mar trademark lawsuit respond to the court. If you fail to do as much, the court will very likely issue a Default Judgment. You’ll not want to have such a judgment issued. As that will cost you more money and is more often than not a permanent decision. This federal lawsuit is definitely real and requires the named sellers to address the allegations. So, first thing: respond!

There are many disruptive aspects of trademark infringement suits. Our team at Stockman & Poropat, PLLC knows just how frustrating the situation can be. You’ve been steadily chugging along as an e-commerce seller. Minding your own business. Suddenly, you are notified that you’ve been named in a lawsuit. Perhaps this blindsided some Defendants. Know that this is a completely real and lawful action that requires a strategic approach. Ignoring the Oakley, Ray-Ban, and Costa Del Mar lawsuit isn’t going to do any good! When you work with our attorneys, we’ll guide you from the beginning to the end. And, we’ll thoroughly communicate with you throughout the entire process. Solving e-commerce issues is what we do!

What to Anticipate | Oakley, Ray-Ban, and Costa Del Mar Trademark Action

We want to inform online sellers dealing with the Oakley, Ray-Ban, and Costa Del Mar lawsuit that it will follow somewhat of a predictable pattern. After the notice of the lawsuit is sent to the sellers? Luxottica Group will rely on its allegations of infringement to have the court approve of a temporary restraining order. The restraining order is meant to put a transient end to the sale of counterfeit Oakley, Ray-Ban, and Costa Del Mar products. The brand’s claim is that the allegedly unlawful actions of the Defendants have cost them. In terms of both finances and reputation.

What the restraining order means for sellers in more practical terms is that their online seller accounts will be frozen. The injunction in these cases usually affects money generated from the sale of the Plaintiff’s goods. But it may also affect unrelated revenue. At this point in the conversation, we should mention that sellers can also opt to try and directly settle with the Plaintiff. It’s crucial to be aware, though, that direct settlements in Schedule A infringement lawsuits typically leave sellers with 60% of their frozen funds. Which is why we’d love for you to work with us at Stockman & Poropat, PLLC! We don’t want any of the Defendants to feel as though they are required to take such a loss. Rather than directly settling, sellers may want to retain an IP attorney for this matter.

Oakley, Ray-Ban, and Costa Del Mar Counterfeit Allegations

We’d like to provide readers of this post with more context and information regarding the Luxottica Group trademark lawsuit. Therefore, we’ll share excerpts from the legal complaint below:

Plaintiffs have identified many fully interactive, e- commerce stores offering counterfeit Plaintiffs’ Products on online marketplace platforms such as Amazon, eBay, AliExpress, Alibaba, Etsy, Wish.com, Walmart, DHgate, Temu, and TikTok, including the e-commerce stores operating under the Seller Aliases. 

Defendants have targeted sales to Illinois residents by setting up and operating e- commerce stores that target United States consumers using one or more Seller Aliases, offer shipping to the United States, including Illinois, accept payment in U.S. dollars and/or funds from U.S. bank accounts, and, on information and belief, have sold Counterfeit Products to residents of Illinois. 

E-commerce stores operating under the Seller Aliases often include content and images that make it very difficult for consumers to distinguish such stores from an authorized retailer. Plaintiffs have not licensed or authorized Defendants to use any of Plaintiffs’ Trademarks, and none of the Defendants are authorized retailers of genuine Plaintiffs’ Products. 

Stockman & Poropat, PLLC Wants to Help Your E-Commerce Business!

The legal complaint itself, in full, is available for download at the end of this page. Reading through Luxottica Group’s allegations of counterfeit will help sellers understand why they’re being sued. And, even if the claims are not definitive, in that they’re allegations, that doesn’t mean the Defendants won’t be impacted. While each seller’s individual resolution and/or outcome will be different, they will all be compelled to act, largely based on the temporary restraining order.

If you’re a seller affected by the Oakley, Ray-Ban, and Costa Del Mar trademark action, don’t wait too long to conduct your due diligence! By speaking with one of our attorneys, you can gain insight into the options that may be available to you, in terms of negotiation, settlements, and so forth. We look forward to hearing from you!

You don’t need to know everything about how to navigate a trademark infringement lawsuit, that’s what our team is for! What you already know, however, is that Luxottica Group is suing you and a list of other sellers for intellectual property infringement. Oakley, Ray-Ban, and Costa Del Mar are some of the biggest companies in the world with significant brand value, which they are attempting to protect. The Defendants need to protect their businesses just the same!

Contact our team at Stockman & Poropat, PLLC today for a free initial consultation! 

Download the legal complaint below:

Up next we will be discussing the latest Vogue Counterfeit, Infringement Lawsuit.

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